Privacy Policy
Effective Date: May 16, 2026
Last Updated: May 16, 2026
Webfire, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us or that we collect through our websites, applications, software platforms, products, services, communications, and related offerings (collectively, the "Services").
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information, as well as the choices and rights that may be available to you.
By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.
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1. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect:
* Through our website(s), including WebFire.com, ApexProteges.com, Funnelonomy.com;
* When you create an account, request information, register for a webinar or event, purchase a product or subscription, or otherwise interact with us;
* When you use our software, tools, dashboards, member areas, or related platform features;
* When you communicate with us by email, SMS, phone, chat, social media, or support channels;
* Through cookies, pixels, analytics technologies, and similar tracking tools;
* From third-party sources, service providers, business partners, affiliates, or publicly available sources where permitted by law.
This Privacy Policy does not apply to third-party websites, applications, or services that we do not own or control, even if they are linked from our Services.
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2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
A. Identifiers and Contact Information
* Name
* Email address
* Mailing address
* Phone number
* Account username or login credentials
* Business name or organization name
* IP address and device identifiers
B. Account and Profile Information
* Account registration details
* Preferences and settings
* Subscription level, membership status, and service history
* Support history and customer service interactions
C. Payment and Transaction Information
When you make a purchase, payment information may be collected and processed by our payment processors. We may receive limited transaction information such as:
* Purchase amount
* Billing name and address
* Subscription status
* Transaction date
* Payment confirmation or failure status
We do not intentionally store full credit card numbers unless expressly stated and legally permitted.
D. Communications Information
* Emails, messages, support requests, survey responses, and other communications you send to us
* Webinar registrations, event attendance, and related engagement information
* Marketing communication preferences
* SMS consent records where applicable
E. Usage, Device, and Technical Information
We may automatically collect information about your interactions with our Services, including:
* Browser type and version
* Device type and operating system
* IP address
* Referring URLs
* Pages viewed
* Links clicked
* Dates and times of visits
* Session duration
* Diagnostic, log, and error data
* Feature usage and engagement metrics
F. Marketing and Advertising Information
We may collect or infer information relating to:
* Advertisement interactions
* Referral sources
* Campaign attribution
* Conversion activity
* Interest categories and audience segments used for analytics or advertising, where permitted by law
G. User-Generated or Submitted Content
If our Services allow you to upload, enter, transmit, or otherwise submit content, we may collect that content and any associated metadata.
H. Sensitive Personal Information
We do not intentionally request or require sensitive personal information unless necessary for a specific purpose, clearly disclosed at the time of collection, and permitted by law. Sensitive personal information may include categories such as precise geolocation, government identifiers, account credentials, or other information treated as sensitive under applicable privacy laws.
Please do not submit sensitive personal information unless specifically requested and appropriate.
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3. How We Collect Personal Information
We may collect personal information:
A. Directly From You
For example, when you:
* Fill out a form
* Create an account
* Make a purchase
* Register for a webinar
* Contact support
* Subscribe to emails or SMS updates
* Participate in surveys, promotions, or events
B. Automatically Through Technology
We may use cookies, pixels, tags, local storage, server logs, and similar technologies to collect usage and device information.
C. From Service Providers and Business Partners
We may receive information from vendors that support:
* Payment processing
* Analytics
* Customer relationship management
* Advertising and campaign measurement
* Email or SMS delivery
* Fraud prevention
* Hosting and infrastructure
D. From Public or Commercial Sources
Where permitted by law, we may receive information from publicly available databases, social platforms, lead providers, or other lawful business sources.
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4. How We Use Personal Information
We may use personal information for the following business and commercial purposes:
A. To Provide and Improve the Services
* Create and manage accounts
* Process purchases and subscriptions
* Deliver products, training, software access, support, and other requested services
* Maintain, troubleshoot, secure, and improve the Services
* Personalize user experience and content
B. To Communicate With You
* Respond to inquiries and support requests
* Send transactional notices, confirmations, invoices, receipts, and service messages
* Provide updates about your account or purchases
* Send administrative or policy notices
C. For Marketing and Promotional Purposes
Where permitted by law and subject to your choices, we may:
* Send newsletters, promotions, webinar invitations, product announcements, and educational content
* Deliver marketing by email, SMS, or other channels for which you have provided consent or where otherwise permitted
* Measure and improve campaign performance
* Create custom or lookalike audiences for advertising, where permitted by law
You may opt out of marketing emails by using the unsubscribe link in the message. You may opt out of SMS messages by replying STOP or following the instructions provided in the message.
D. For Analytics, Research, and Business Operations
* Analyze usage patterns and customer behavior
* Monitor service performance
* Improve product design, content, and marketing
* Conduct internal reporting, forecasting, and strategy development
E. For Security, Fraud Prevention, and Legal Compliance
* Protect our Services, users, business, and systems
* Detect fraud, abuse, unauthorized access, and violations of our terms
* Comply with applicable legal obligations, subpoenas, court orders, and regulatory requirements
* Enforce agreements and protect our legal rights
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5. Legal Bases for Processing, Where Applicable
Where laws such as the General Data Protection Regulation (GDPR) apply, we process personal information based on one or more of the following legal grounds:
* Performance of a contract: To provide the Services you request or purchase.
* Legitimate interests: To operate, improve, secure, market, and analyze our Services, provided those interests are not overridden by your rights.
* Consent: For certain marketing communications, cookies, or other processing where consent is required.
* Legal obligation: To comply with applicable laws, regulations, and lawful requests.
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6. Cookies and Similar Tracking Technologies
We may use cookies and similar technologies to:
* Keep our website functioning properly
* Remember user preferences
* Understand website usage
* Measure marketing effectiveness
* Improve content and user experience
* Support advertising and retargeting, where permitted by law
Cookies may be set by us or by third-party service providers.
You can often control cookies through your browser settings. Depending on your jurisdiction, you may also be presented with cookie preference tools or other opt-out mechanisms.
Disabling certain cookies may affect the functionality of the Services.
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7. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
A. Service Providers and Contractors
We may disclose information to vendors and contractors that help us operate our business, such as:
* Website hosting providers
* Payment processors
* Email and SMS communication providers
* Customer support platforms
* Analytics and reporting vendors
* Advertising and attribution providers
* Cloud storage and infrastructure vendors
* Fraud prevention and security providers
These service providers are permitted to use personal information only as necessary to perform services for us or as otherwise allowed by law.
B. Business Partners and Affiliates
Where appropriate and permitted by law, we may disclose information to business partners, affiliates, referral partners, or collaborators in connection with jointly offered content, events, services, or promotions.
C. Legal and Compliance Recipients
We may disclose information when we believe it is necessary to:
* Comply with applicable law or legal process
* Respond to lawful requests from authorities
* Protect the rights, safety, and security of the Company, our users, or others
* Investigate fraud, abuse, or violations of our agreements
D. Corporate Transactions
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be disclosed or transferred as part of that transaction.
E. With Your Direction or Consent
We may disclose information when you request, authorize, or consent to the disclosure.
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8. Sale, Sharing, and Targeted Advertising Disclosures
Some privacy laws define certain advertising or analytics disclosures as a "sale," "sharing," or use of personal information for "targeted advertising," even if no money changes hands.
Depending on how our advertising and analytics tools are configured, we may disclose certain identifiers, internet activity information, or commercial information to advertising and analytics partners for cross-context behavioral advertising, targeted advertising, measurement, and related purposes.
Where required by law, we provide applicable opt-out rights, which may include:
* The right to opt out of the sale of personal information;
* The right to opt out of sharing personal information for cross-context behavioral advertising;
* The right to opt out of targeted advertising;
* The right to limit certain uses of sensitive personal information, where applicable.
To exercise these rights, please use: [Insert “Do Not Sell or Share My Personal Information” link or privacy request mechanism].
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9. Data Retention
We retain personal information for as long as reasonably necessary to:
* Provide the Services;
* Maintain business and tax records;
* Resolve disputes;
* Enforce agreements;
* Comply with legal, accounting, and reporting obligations;
* Support legitimate business operations.
Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
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10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
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11. International Data Transfers
If you access our Services from outside the country where our servers or service providers are located, your information may be transferred to, stored in, or processed in other jurisdictions.
Where required by applicable law, we use recognized safeguards for cross-border transfers, such as contractual protections or other lawful transfer mechanisms.
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12. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information. These may include the right to:
* Request access to personal information we maintain about you;
* Request correction of inaccurate personal information;
* Request deletion of personal information;
* Request a portable copy of certain information;
* Object to or restrict certain processing;
* Opt out of certain profiling, targeted advertising, sale, or sharing of personal information;
* Withdraw consent where processing is based on consent;
* Appeal a denied privacy request where applicable;
* Not be discriminated against for exercising privacy rights.
To submit a privacy request, contact us at:
Email: [email protected]
Mail: 3591 Richie Rd Verona WI 5395
We may need to verify your identity before processing certain requests. Authorized agents may submit requests where permitted by law and subject to verification requirements.
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13. California and Other U.S. State Privacy Disclosures
Residents of certain U.S. states may have specific rights under applicable consumer privacy laws. Depending on the law and our data practices, these rights may include:
* The right to know what categories of personal information we collect, use, disclose, sell, or share;
* The right to access, correct, or delete personal information;
* The right to opt out of sale, sharing, targeted advertising, or certain automated decision-making activities where applicable;
* The right to limit use or disclosure of sensitive personal information in certain circumstances;
* The right to appeal certain decisions regarding privacy requests.
Categories of Personal Information Collected
During the preceding 12 months, we may have collected the categories of personal information described in Section 2 of this Privacy Policy.
Categories of Sources
We may collect personal information from the categories of sources described in Section 3.
Business or Commercial Purposes
We may use personal information for the purposes described in Section 4.
Categories of Third Parties
We may disclose personal information to the categories of recipients described in Section 7.
Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes that require an opt-out right under applicable law unless specifically disclosed otherwise.
Notice of Financial Incentives
If we offer a loyalty, rewards, discount, referral, or promotional program that may be treated as a financial incentive under applicable law, we will provide a separate notice describing the material terms of that program when required.
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14. Email and SMS Communications
If you provide your email address or phone number, we may send communications related to:
* Your account or purchases;
* Customer support;
* Product updates;
* Training, webinars, or educational content;
* Promotional messages, where permitted by law.
You may unsubscribe from non-transactional emails at any time by clicking the unsubscribe link included in those emails.
You may opt out of SMS marketing by replying STOP to a message or using any opt-out instructions provided. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase unless expressly stated otherwise.
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15. Children’s Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization as required by law.
If you believe a child under 13 has provided personal information to us, please contact us at [Privacy Email Address], and we will take appropriate steps to review and address the matter.
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16. Third-Party Links and Services
Our Services may contain links to third-party websites, applications, tools, or services. We are not responsible for the privacy practices, content, or security of those third parties.
We encourage you to review the privacy policies of any third-party services you access.
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17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and may provide additional notice where required by law.
Your continued use of the Services after an update becomes effective signifies your acknowledgment of the revised Privacy Policy.
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18. Contact Us
If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise applicable privacy rights, please contact us at:
Webfire LLC
Email: [email protected]
Mailing Address: 3591 Richie Rd Verona WI 53593
Website: ApexProteges.com